John MacGaffey
Excel Fiction
When you're trying to raise money – an investment for your business or a donation for your cause – you'll need to have a story to tell your audience first.
John MacGaffey
Pizza Party
The local pizza shop has two specials, and you can choose either two 12" pizzas or one 18" pizza for the same price. Which is the better deal?
Fear and Technology
WWII started on horseback and concluded with the invention of nuclear fission only six years later.
Jealousy
When you’re jealous of someone, you have to be willing to totally swap places with them.
Working Harder vs. Smarter
Ditch digging is pretty repetitive work. It's the kind of work that requires you to just put in the time. Maybe you can dig a little faster, but there aren't really any hacks to pushing your shovel into the dirt and moving another scoop.
Diamond Shreddies
In 2008, a joke made by an intern at Shreddies' ad agency led to a huge increase in sales.
Links for January 9, 2022
🎧 Spotify listening trends are eerily correlated with the market’s highs and lows — FastCompany
Last year, a group of researches examined patterns in music sentiment pulled from aggregated Spotify data. Their findings suggest that these listening trends can predict market movements:
Linking our sentiment measure with the stock markets, we
Reality is an Illusion
We tend to act as if our perception of the world is an objective truth. But the reality is that we are merely piecing together predictions of our environment based on a range of stimuli.
Queuing Theory
When we're designing a system, it's easy to fall into the trap of assuming optimal conditions.
Igniting Wonder
People are not computers. When you encourage them to bring their full creative selves to their work, you open the door to magic.