If you've ever reached for a box of crackers instead of preparing fresh vegetables, you know how difficult it can be to choose the better option when there's more friction involved. Convenience wins.
I’ve written previously about how Stripe makes it easy to add payments to your app or service by offering a layer of abstraction for payment processing. But they also make it easy to donate 1% of your business’ revenue to fund carbon removal through their Stripe Climate initiative.
As you would expect, enabling this couldn't be any simpler: It only takes a single click to turn it on.
How many businesses do you think would be donating 1% of their revenue to the climate if it wasn’t this easy? Probably very few.
One of the reasons our climate is in trouble is because convenience often comes with a heavier carbon footprint.
But by creating systems where the healthiest option (for us and the planet) is just as easy, we can nudge the world in the right direction.