Gnome Trumpets

Reframing and marketing go hand in hand.

Marketers often reframe products by presenting them for more specific use cases to increase their perceived value. And research shows that presenting a larger number before the price makes those products seem more affordable.

A Belgian supermarket took this a step further by rebranding their vegetables with the help of kids' imaginations. Carrots became "orange rockets," and leeks were advertised as "witches' brooms."

The result? A whopping 151% increase in sales.

Even as an adult, I think mushrooms would be way more fun to eat if we all called them gnome trumpets.


Reflections on creating systems to sustainably grow your impact on the world.
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