Irrational Responses

According to the WHO, alcohol consumption led to the death of 3.3 million people in 2012.

That's one death every 10 seconds.

And for decades, consumption has been increasing.

In 2019, terrorism was responsible for 25,082 fatalities worldwide β€”Β a fraction of the impact that alcohol had. And yet, which gets more media attention?

Here's another example: According to estimates, climate changes already cause over 150,000 deaths every year. What would happen if we responded to this crisis if we took it as seriously as terrorism?

When we look beyond our emotional, instinctual responses, the world is often different than it first appears.


Reflections on creating systems to sustainably grow your impact on the world.
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