Online Engagement

Some YouTubers intentionally add typos to their videos in order to extend their reach. By subtly stoking outrage over minor "mistakes," creators can boost their engagement.

The internet gives marginalized voices a platform, breaks down barriers, and ultimately makes us more human.

But what happens when the platforms that run on it incentivize us to deliberately lower the quality of our work? That's a signal it's time to reimagine how the work we create gets prioritized and shared.


Reflections on creating systems to sustainably grow your impact on the world.
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