As humans, we tend to overestimate what we’re capable of accomplishing in a small amount of time and underestimate what’s possible over a much longer period.
On top of this, seeing our true progress is often challenging. For example, increasing the conversion rate on your ad from 1% to 2% is not a 1% improvement, it’s a 100% improvement.
Moving from a 20 pound weight at the gym to 25 pounds may also seem like a modest increase, but if you can get the same number of reps in, you’re now 25% stronger.
And if you can write just 3 pages a day, you’ll have the draft of an entire book manuscript in two months.
Start small, and don’t stop iterating.
See also: Kaizen