Reframing and marketing go hand in hand.
Marketers often reframe products by presenting them for more specific use cases to increase their perceived value. And research shows that presenting a larger number before the price makes those products seem more affordable.
A Belgian supermarket took this a step further by rebranding their vegetables with the help of kids' imaginations. Carrots became "orange rockets," and leeks were advertised as "witches' brooms."
The result? A whopping 151% increase in sales.
Even as an adult, I think mushrooms would be way more fun to eat if we all called them gnome trumpets.