⛰ Work 2.0: The Obstacles You Don’t See – Hidden Brain
This podcast episode is well worth your time. It's a great reminder that one of the most powerful ways to market your ideas is to appeal to others' emotional desires:
Introducing new ideas is hard. Most of us think the best way to win people over is to push harder. But organizational psychologist Loran Nordgren says a more effective approach is to focus on the invisible obstacles to new ideas.
Yet another example of how globalized our world is: Until recently, 10% of the US' electricity came from Russian nuclear warheads.
It was all part of a deal struck at the end of the Cold War. That deal wraps up today, when the final shipment of fuel arrives at a U.S. facility.
The origins of the plan lie in the early 1990s. At the time, Philip Sewell was working for the U.S. Department of Energy. The Soviet Union had just disintegrated, and Sewell's job was to find ways to collaborate with the former adversaries.
Two notebooks that belonged to Charles Darwin were mysteriously returned to Cambridge University Library in a pink gift bag with a cryptic note, more than 20 years after they went missing, and were presumed stolen, from the library’s collection.
Be sure to click through to the video on this one:
"It was actually used to cover up the ice that was used on the salad bar to keep everything cold. It was a common practice back then," the [Pizza Hut] spokesperson noted, adding that the chain had not yet begun to use refrigerators to keep its salad bar offerings crisp.